PLUS Communications

The MICE industry is already on the path of integrated events which seek to equalise the experience between their online and offline audiences. Increasingly, it means that engaging an online audience will no longer be secondary; it will be as much a key to success (or more) as impacting the in-venue audience.

Invest Hong Kong (InvestHK) and PricewaterhouseCoopers (PwC) have released a joint report on Hong Kong’s digital evolution in ecommerce, food services and creative industries. Titled Explore Opportunities in Hong Kong's Digital Ecosystem, it highlights Hong Kong’s connective role in business between the world and Asia Pacific, as well as the increased agility of its digital ecosystem has developed following the disruptions brought by COVID-19.

As we approach the second anniversary of COVID-19’s initial outbreak, we should by now have accepted that ‘business as usual’ likely won’t resume in the foreseeable future and begun to devise new strategies to make the best of an unstable situation. For the MICE industry, this means finding ways to make events as inherently ‘virus proof’ as possible and enable them to carry on as scheduled under most conditions.