PLUS Communications

In-person and virtual events are extensions of a consumer journey that gives a brand constant touchpoint with its audience. Find out how to reach a happy medium between the two formats and harness the strengths of both in a well-designed integrated event.

From 2021 to 2025, the global gamification market is expected to grow by nearly US$20 billion. Marketers should seize on the trend to create diverse and refreshing new audience experiences.

By 2025, Generation Alpha – a community born after 2010 – will be more than two billion strong and become the largest generation ever. Marketers must prepare fresh approaches now to fulfil the desires and expectations of the coming new mainstream.