PLUS Communications

Pico Group’s Chairman discusses how brand activation using data-driven solutions and integrated multichannel audience experiences is the most effective way to maximise event ROI.

In a recent edition of Headline Finance, Lawrence Chia, Pico’s Chairman, showed how strategic utilisation of IP, data and creativity in event activation can enhance brand influence and ROI.

In a recent issue of Headline Finance, Pico’s Chairman described how AI is transforming the event planning industry, with everything from AI-powered robot performers to tour guides enhancing audience experiences.