PLUS Communications

Pico’s Chairman Lawrence Chia talks to CIO Look about how the Group’s culture, technologies, creativity and advanced strategies are shaping the future of global marketing.

In an article for Headline Finance, Pico’s Chairman explains how Expo 2025 Osaka’s focus on sustainability and its leveraging of famous IPs has given rise to some very innovative Pico activations.

Lawrence Chia, Chairman of Pico, tells Headline Finance how marketing has evolved into a sustained emotional investment – and why this makes Integrated Brand Experience the most effective activation methodology for maintaining competitiveness.